If the name HIDDEN NY is new to you, where have you been hiding? I don’t know where I have been because, apparently, I’ve missed out on the massively influential Instagram account that’s counted the late Virgil Abloh and Drake as its top fans while building a following showing the best in streetwear since 2018. All the while HIDDEN has been growing into its own brand and has teamed up for the first time with G-Shock for a new release.
Based off the iconic DW5600, the new DW5600HDN227 takes cues from HIDDEN’s mantra of “Past, Present, and Future” and HIDDEN’s white and green brand colors, but a little bit faded for a retro vibe. That means you actually get opaque bone resin throughout the strap, bezel, and case of the watch and green accents around the dial and in the band itself. HIDDEN’s logo and mantra also show up on the dial when the backlight is used. And the watch itself comes with shock resistance, 200m water resistance, EL backlight, 1/100-second stopwatch, countdown timer, and the rest of the usual features.
The DW5600HDN227 model retails for $170 and will be available for purchase today, August 18th, at hiddenppf.com for a limited time. Beginning on August 24th, you can also get the watch on gshock.com and the G-SHOCK Soho store, if you live in New York.
Does anyone remember the arcade game called Cyber Troopers: Virtual On? I remember going to the local pizza place with my parents as a kid and playing as these massive robots fighting each other. The game was largely in Japanese and had this retro-futuristic vibe and for some reason, this release brought that all flooding back.
I’m a big fan of the opaque resin on this release and the way the brand has put the whole package together. In fact, the digital press release package they sent had some pictures of cool t-shirts and sweatshirts as well, though there was no mention of them in the release. Frankly, that doesn’t surprise me. I’ve never been cool enough to know how you get the extra cool stuff when it comes to streetwear brands. In fact, a few of us at Hodinkee couldn’t quite figure out how to even see a single thing on the hiddenppf.com website, which just confirms that I’m suddenly very old.
For $200, if you can navigate the HIDDEN website and snatch up the release, I think it’s a fun way to scratch the watch buying G-SHOCK WATCHES itch.