MVMT Watches: How This Instagram-Born Brand Uses AI & Influencer Marketing to Dominate Online Sales

MVMT (pronounced “movement”) is arguably the most fascinating watch brand of the digital age. Founded in 2013 through a Indiegogo campaign, MVMT was built entirely on influencer marketing and social media — before those terms were even mainstream in business circles. In 2026, the brand continues to dominate social commerce, selling cheap MVMT watches directly to consumers via Instagram, […]

Jacob Astronomia Nova replica watch

FOR IMMEDIATE RELEASEJacob & Co. Defies Physics Again: The Jacob Astronomia Nova replica watch Launches Today, Rewriting the Relationship Between Time and SpaceNEW YORK, September 15, 2025—At 10:00 a.m. EST the sun rose over Manhattan, but inside the Jacob & Co. flagship on 57th Street the stars came out. With a silent magnetic click, a […]

BLANCPAIN Fifty Fathoms Bathyscape Quantième Complet Phases de Lune

At first, Blancpain’s Bathyscaphe watches are clearly seen as tool/dive pieces. But in fact, there’s more. The new Fifty Fathoms Bathyscaphe Quantième Complet Phase de Lune advances the idea of adding civilian-friendly features with both a complete calendar and moon phase display. Typically found in its luxury Villeret collection, the complications add a classic, dressy […]

U-Boat Watch Brand Review – Are They Good Quality Watches?

Italian watch brand U-Boat draws great inspiration from the city it is based in – Tuscany. Perfectly combining Italian craftsmanship and styling with precise Swiss movements ensure U-Boat’s success. Amongst the most recognizable watch brands, U-Boat credits this character to its large crown design. In the twenty years of the brand’s existence, U-Boat has grown […]

Richard Mille RM 65-01

As an early Christmas present to us, Richard Mille is showing its new RM 65-01, dubbed the most complicated automatic watch ever to leave its workshop. You wouldn’t immediately think that, would you? Even though the dial is the usual jumble of textures and colours that we’ve come to expect from this brand, you can […]

Oris Divers Sixty-Five 38 Calibre 400

The Oris Divers Sixty-Five resurfaced in 2015, fifty years after its inaugural splash. Leaning on the design cues of its ancestor, the revisited Divers Sixty-Five oozed vintage pedigree. Although the looks of the first models were faithful to their ancestor, the watch was built with contemporary materials and powered by an outsourced movement (Sellita). The […]

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