Casio has in recent years expanded its lineup of all-gender watches in G-SHOCK. In February 2023, Casio signed the five-member South Korean girl group ITZY as a G-SHOCK brand ambassador. The group’s powerful songs and performances are well-suited to the casio g-shock analog-digital women watch brand concept of toughness, sending a strong message that G-SHOCK toughness is for people of any gender.
The shock-resistant GM-S110PG, GM-S2100PG, and GMA-S2100MD bring a sparkling pink-gold dial and case to smaller, lighter weight versions of the GA-110 with its distinctive dimensional dial and the GA-2100 with its octagonal bezel, which has proven especially popular among younger consumers.
In addition to the sophisticated textural appeal of the metal bezel and buckle finished in pink-gold IP, an elegant beige pink is used for the resin band. The overall monochromatic color scheme ensures styling versatility to coordinate easily with any fashion.
Pink-gold vapor deposition applied to the dial, as well as the mirror finish of the index marks and other details, bathe the face in brilliance. Resin materials in a matte finish are employed for the bezel and the band, available in three classic colors — white, pink, and black. casio g-shock analog-digital women watch continues to broaden the casio g-shock analog-digital women watch fan base by adding all-gender models, communicating with users to stay in touch with the times.