Rado has tapped Cameron Norrie for the Swiss watchmaker’s limited edition Rado Captain Cook x Cameron Norrie timepiece, which launched at the Hurlingham Club during the Giorgio Amani Tennis Classic week ahead of Wimbledon. Norrie, who broke into the ATP top ten rankings in 2022, is currently the number one men’s singles player in the UK for tennis, and says he is honored to release his first watch with Rado and that it’s “certainly perfect timing” announcing the timepiece during the grass court season in the United Kingdom.
The Rado Captain Cook x Cameron Norrie Limited Edition features a 42mm polished stainless steel case and crown and a polished stainless steel rotating bezel with a polished green high-tech ceramic bezel insert with engraved numbers and markers in matt white Super-LumiNova. Only 823 pieces will be made available, with the number corresponding to the tennis star’s birthday of August 23.
Having worked with Rado closely over the past year on the watch, Norrie says he had been “massively involved” in the design process and thinks the team has done an “outstanding job.” When asked about his favorite features, Norrie says: “I like all of it honestly — especially the dark green. The best features for me are the small tennis balls at 3 o’clock, 6 o’clock, 8 o’clock and 12 o’clock position, resembling the scoring of 15/30/40/game.”
Being Norrie’s first personal design with Rado, the limited edition timepiece is completed with 3 different interchangeable straps, including a green Nato strap and a stainless steel bracelet. “It is overall a very clean watch,” Norrie adds, “It’s nice to have the different straps as well to make it look a little bit more vintage whilst keeping it classy with the black and the bracelet. So I think it covers all areas.”
Adrian Bosshard, Rado’s CEO and ex professional sports person in motorcars, says he discovered the “uniqueness and all features of tennis” after his son and daughter started to play the sport. “We really share the same value,” says Bosshard about Rado and Norrie: “When you see how Cameron is concentrated on the court when he’s serving or returning and making all the movements, it’s well organized with perfect technique and precision: much like the work of our engineers and watchmakers — they must be quietly organized and precise, otherwise [the mechanics of the watch] will fail. And it’s the same when Cameron wants to win matches, he must be like this.” Rado Captain Cook x Cameron Norrie has been involved with tennis since 1985, both in tournaments and with selective players. Having installed its first corner clocks at the Swiss Open in Gstaad, the brand has been one of the sport’s leading timekeepers ever since. With its YoungStar programme, Rado has partnered with promising tennis talents, accompanying them in their pursuit of perfection and their demonstration of endurance, strength of character, and dynamism. “Tennis is the sporting expression of the very things that define Rado: relentless determination and our unbreakable will to test our limits again and again.” Says Bosshard. “And Cameron perfectly represents this attitude. He is driven to deliver an inspired performance in every match, on every surface, against every competitor.” Speaking of Rado’s future plans in growth and development, Bosshard elaborates: “It’s our responsibility to evolve with time, innovate with new materials and designs, look to cooperate with young dynamics like Norrie whilst looking after existing clients.” “We are attracting younger generation like the millennials, and today our biggest challenge is to produce enough timepieces to serve all the demands.” Bosshard comments, noting with a smile it is a nice problem to have.