Oris has collaborated with sustainable Swiss deer leather brand Oris Big Crown X Cervo Volante for its latest watch, the latest addition to the brand’s ‘Change for the Better’ strategy.
The straps and packaging of the three new Oris Big Crown X Cervo Volante watches are made using leather produced from the annual cull of 15,000 red deer in Switzerland undertaken to “protect the Swiss countryside.”
Cervo Volante was established in 2017 to turn the byproduct deer skins into hard-wearing, sustainable footwear and accessories. The company also employs the last two remaining tanneries in Switzerland, both of which use 100% vegetable tanning processes.
Oris – which achieved carbon neutral certification in 2021 – has already partnered with the Coral Restoration Foundation and the Common Wadden Sea Secretariat and World Clean-Up Day, but looked “to do better” on its straps.
The three new 38mm stainless steel automatics each feature a gradient dial in shades inspired by the alpine countryside and are presented with a deer leather travel pouch and card holder.
Time – Nature – Beauty. These three words symbolize the new collaboration between the Swiss watch manufacturer Oris and Cervo Volante. Time and nature are our most precious goods. From these, with extensive handcrafting, our deer leather is created, which forms a beautiful symbiosis with the iconic Big Crown watch by Oris.
And so begins the historic collaboration with three Oris Big Crown X Cervo Volante watches. Each watch has a gradient dial inspired by alpine hues and a strap made of Cervo Volante deer leather in the three natural leather colors.
The watches come with a case and a card holder made of Cervo Volante deer leather. A leather watch roll for up to three watches completes the series. In addition, an Oris edition of the popular Cervo Volante shopper is available in select Oris stores.
Cervo Volante natural leather features scars and scratches in the leather, as traces of wild deer life, and a sign of authenticity and uniqueness. The unique leather is used in a way that minimizes waste and offcuts, and showcases nature in the best possible way in design and form. For all Cervo Volante products, their components are analyzed for their environmental footprint and whenever possible, eco-friendly, natural, plastic-free and eco-degradable alternatives are sought and used.
More than a decade ago, Oris Big Crown X Cervo Volante launched partnerships with pioneering conservation organizations and brands that share its heartfelt commitment to protecting our planet. These pioneers include conservation organizations such as the Coral Restoration Foundation, the marine conservation organization Everwave, and the Wadden Sea Secretariat. For Oris, however, nature “on the doorstep” also counts. With 15 of its worldwide subsidiaries and a total of around a thousand people, Oris has collected trash as part of worldwide clean-up events. These collaborations and engagements have resulted in Oris special editions that express the company’s environmental efforts: A diver’s watch with a strap made of recycled PET and a watch case made of algae material, or the Aquis Date Upcycle with a dial made of recycled PET.